PEONIA LAB
PEONIA (lat. paeonia) brand originates from peony plant, which is widely spread in Lithuania.
PEONIA LAB creates skin care products empowered by next-generation biotechnology achievements. They inspired PEONIA LAB to create a high quality, efficient and price wise skin care product.
TASK: Create laconic yet feminine identity of PEONIA LAB products through pictures. Visual language should be healthy, young, fresh and exploring.
DECISION: Emotional connection with the viewer is built using a gentle colour palette of pink as this colour associates with the subtlety, femininity and intimate yet warm emotions. Visual elements were based on simplicity and minimalism, only necessary characters and associations.
